Shure Launches IntelliMix™ Bar Pro to Support AI-Enabled Collaboration in the GCC

Shure, a global leader in audio and workplace collaboration solutions, has introduced the IntelliMix™ Bar Pro to the UAE, showcasing the solution at “Read the Room: Experience Intelligent Collaboration,” hosted in partnership with NMK Electronics, a Midwich Group company, at NMK Beyond in Dubai. The launch comes as AI adoption continues to accelerate across the region. According to Microsoft’s 2026 Global AI Diffusion Report, the UAE leads global AI diffusion at 70.1% of the working-age population [1], while PwC’s 29th Global CEO Survey found that 70% of Middle East business leaders have a clearly defined roadmap for AI initiatives [2]. As organisations scale AI across the workplace, the quality of the audio and video feeding of these systems is becoming increasingly critical to reliable outputs.

The IntelliMix Bar Pro is a Microsoft Teams Certified all-in-one video bar for medium and large rooms, designed to deliver the clean, reliable data that powers AI-driven collaboration. It combines IntelliMix View™ AI video framing with onboard IntelliMix™ audio processing to capture speech, facial expressions and non-verbal cues throughout the room, helping AI tools produce more accurate transcriptions, summaries and insights.

“Shure has long been at the forefront of meeting room innovation, delivering audio solutions that empower effective collaboration,” said Ekta Shetty, Senior Sales Director for Africa, the Middle East, India, Southeast Asia and Pacific at Shure. “As organizations increasingly embrace AI-powered meeting experiences, high-quality audio has become more critical than ever. When every word is captured and transcribed with clarity, AI can generate more accurate insights, drive greater efficiency, and enable more productive interactions. Together, we're helping customers create smarter, more connected workplaces around the world.”

Built for Reliable AI Collaboration

Onboard IntelliMix audio processing isolates voices and minimises background noise, while IntelliMix View AI video framing keeps participants clearly visible, including those seated nearest to the device and at the far end of the table. This enables more consistent meeting experiences and gives AI-powered tools clearer inputs to work with.

“IntelliMix Bar Pro is designed to provide the clear audio capture, intelligent video capabilities, and enterprise-grade reliability that modern workplaces demand. By delivering richer, more accurate inputs for both participants and AI-powered tools, it helps organizations drive greater productivity, engagement, and insight from every meeting" said Yassine Mannai, Associate Director Sales & Marketing, MEA, Turkey and CIS at Shure.

The Dubai event also showcased Shure’s wider collaboration portfolio, including the MXA925 Ceiling Array Microphone, SLX-D+, Microflex® Wireless neXt with Fusion Mode, MXA901 and IntelliMix Foundation System, giving attendees the opportunity to experience Shure’s technologies through live, interactive demonstrations.

Built for Secure, Scalable Microsoft Teams Deployments

Built on Microsoft Device Ecosystem Platform (MDEP), IntelliMix Bar Pro is designed for enterprise environments where security, manageability and long-term stability are essential. Microsoft Teams Certification confirms that the solution meets Microsoft’s performance requirements and ensures compatibility with the platform. IT teams can securely manage, control and update IntelliMix Bar Pro remotely using ShureCloud and other enterprise IoT systems including Pro Management Portal and ServiceNow.

“Customers are looking for solutions that combine simplicity, scalability, and exceptional user experiences. IntelliMix Bar Pro meets those needs by bringing premium audio, intelligent video, and streamlined management into a single platform. By making deployment and ongoing operation easier, while delivering the high-quality data that both participants and AI tools rely on, it helps organizations achieve more effective and productive collaboration at every scale" said Alex Kemanes, Managing Director, MESEA at Midwich Group.

To learn more about the IntelliMix Bar Pro, contact your Shure Sales representative or visit www.shure.com/imxbpk.

This article was previously published on UAE Moments. To see the original article, click here