Gilroy Police Seek Suspects in Ulta Beauty Perfume Theft

In Gilroy, California, local police are on the lookout for a suspect believed to have stolen nearly $2,400 worth of perfume from an Ulta Beauty store. The theft, which took place on January 31, 2025, has raised concerns over increasing retail theft incidents in the area and prompted authorities to seek public assistance in identifying the individual involved.

Details of the Theft Incident

According to the Gilroy Police Department, the suspect was seen inside the Ulta Beauty store on the day of the theft and made off with a significant quantity of fragrance products valued at approximately $2,400. Surveillance footage captured the individual, described as wearing a gray zip-up hoodie, blue jeans, and a white t-shirt, but no vehicle has been linked to them yet.

Ongoing Investigation and Public Appeal

Gilroy police are actively pursuing leads and reviewing evidence to locate and identify the suspect. They have released images to the public and encourage anyone with information about the theft or the person involved to contact the department. The case is registered under the number 25-0477.

Growing Problem of Retail Theft

This incident is part of a broader trend of retail thefts impacting businesses in the Gilroy area and the wider Bay Area. Authorities have been cracking down on theft rings, including multi-incident cases involving several suspects stealing tens of thousands of dollars’ worth of beauty products from Ulta stores across the region.

Community and Business Impact

Retail theft not only affects store operations and finances but also raises prices for consumers and threatens local employment. Businesses like Ulta Beauty are vital to the community economy, and rising theft rates signal a need for enhanced security measures and community cooperation.

Law Enforcement and Preventative Measures

Local police collaborate with store management and utilize surveillance technology like cameras to deter and solve theft incidents. Preventative programs and awareness campaigns have been initiated to educate the public and encourage reporting suspicious activities promptly. These combined efforts are essential to maintaining safety and protecting commerce.