Bella Hadid is Coming to Kuwait to Launch Her Brand at Ulta Beauty
Supermodel Bella Hadid to Make Grand Entrance in Kuwait for ‘Ôrəbella’ Launch at Ulta Beauty
- Publish date: Monday، 27 October 2025 Reading time: two min read
International supermodel Bella Hadid is set to make a high-profile appearance in Kuwait on November 7, marking the official launch of her much-anticipated beauty brand, Ôrəbella, at the new regional flagship of Ulta Beauty within The Avenues – Kuwait.
This unveiling coincides with Ulta Beauty’s wider expansion into the Middle East market, which taps into the region’s rising passion for beauty and wellness.
Ulta Beauty’s entry into Kuwait is part of its strategic partnership with Alshaya Group, leveraging its local expertise. The Kuwait store at The Avenues will be the first in the region, followed by outlets in the United Arab Emirates and Saudi Arabia.
The brand offers a “beauty-tainment” concept—blending retail, experience and social interaction—which holds strong appeal for the region’s digitally savvy consumers.
Bella Hadid’s arrival for the launch of her own label signals the event’s status as more than just a retail opening. With a global following of over 60 million on social media and her reputation for influence in fashion and beauty, her presence is expected to draw major attention—both from beauty enthusiasts and international media.
The brand she brings, Ôrəbella, emphasises inclusive luxury and skin-first beauty with a nod to Middle Eastern aesthetics and values. The unveiling in Kuwait thus aligns with regional market dynamics, where luxury beauty, niche fragrances, and global influencers are driving demand. The collaboration represents an intersection of global celebrity branding with Gulf-region purchasing power and culture.
For Kuwaiti consumers and regional beauty aficionados, the event represents a unique opportunity. Attendees expect product previews, meet & greet moments and exclusive early-access promotions. Moreover, the launch of Ôrəbella within Ulta’s “All Things Beauty, All in One Place” concept ensures that the brand will be alongside both premium and accessible labels—matching diverse consumer tastes.
Beyond the sparkle-and-pose moment, this launch reflects broader trends: global brands recognise the Middle East as a growth frontier, and local retail ecosystems are adapting fast. Ulta’s decision to partner locally and launch with a high-profile celebrity collaborator underscores how regional beauty retail is evolving—from stores as transaction hubs to experiences as cultural events.