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73% of Brits Have Heard of Ultra-Processed Food- But Most Can't Say What Actually Counts as One

73% of Brits Have Heard of Ultra-Processed Food

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73% of Brits Have Heard of Ultra-Processed Food- But Most Can't Say What Actually Counts as One
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The British public is pretty clued-in on “ultra-processed food” (UPF) as a term, but there's still this real muddle about what even counts, like what makes something ultra-processed for real. There’s a gap between hearing the buzzword and actually getting how modern food is made. So in the supermarket, a lot of people freeze up, trying to decide what to buy based on labels that don’t tell the whole story, or not in a way that helps.
 

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