Mexican Influencer Esmeralda FG, Her Husband, and Two Children Discovered Dead in Pickup Truck in Guadalajara

Esmeralda Ferrer Garibay, known widely as Esmeralda FG, a popular Mexican TikTok influencer, was tragically found murdered along with her husband and two children inside a pickup truck in Guadalajara, Jalisco. The shocking discovery has deeply rattled the social media community and drawn national attention across Mexico.

The Grim Discovery and Victims Identified

On August 22, 2025, authorities discovered a gray Ford Ranger pickup truck abandoned in the San Andrés neighborhood of Guadalajara. Inside, the bodies of 32-year-old Esmeralda FG, her 36-year-old husband Roberto Carlos Gil Licea, their 13-year-old son Gael Santiago, and their 7-year-old daughter Regina were found wrapped in plastic.

Ya hay avance en la investigación de las 4 personas encontradas muertas en una camioneta en la colonia San Andrés en Guadalajara
Trasciende que fue identificada la familia asesinada, la mujer era Esmeralda Ferrer Garibay de 32 años quiere era la TIKTOKER Esmeralda FG, donde pic.twitter.com/4zmOmM51Oe

— JALISCO ROJO OFICIAL (@JaliscoRojo) August 28, 2025

Their identities were confirmed six days later after forensic examinations. The family had recently moved to downtown Guadalajara, according to police records.

Esmeralda FG’s Rise as a Social Media Star

Esmeralda began her TikTok journey in April 2020, initially posting comedic lip-sync videos. Over time, her content evolved into lifestyle and travel posts showcasing designer fashion brands such as Gucci and Dior, luxurious cars, and cosmetic surgery transformations. She also shared moments of family life, beach vacations, and videos lip-syncing to narco-corridos—a Mexican genre glorifying drug trafficking culture.

With over 43,000 followers and hundreds of thousands of likes, Esmeralda's vibrant social media presence blended glamour with a network deeply connected to Mexican popular culture.

Investigation and Possible Motives

Preliminary investigations suggest that the brutal murder may be linked more to Roberto Carlos’s commercial dealings than Esmeralda’s online fame. Roberto was involved in vehicle trading and tomato farming in the Michoacán region, businesses that may have brought violent attention from organized crime groups.

CCTV footage traced the pickup truck's path back to a mechanic’s workshop where police found bloodstains, spent bullet casings, and ballistic evidence. Prosecutors stated that the family was likely executed at the workshop and then transported in the vehicle before being abandoned.

Community Shock and Continuing Search for Justice

The brutal quadruple homicide has left the Guadalajara community and Esmeralda’s followers in mourning. Public outcry demands thorough investigation and punishment for those responsible. Police initially detained two workshop workers but later released them due to lack of evidence.

Tragically, on leaving the prosecutor’s office, these individuals and two relatives were abducted by armed assailants; only one escaped, while three remain missing, underscoring the dangerous environment surrounding the case.

Legacy and Memory of Esmeralda FG

Despite a short life, Esmeralda FG left a vivid mark on social media and the Mexican influencer scene. Her last posts showed carefree moments driving on her ranch and playing with her Pomeranian dogs, juxtaposed against the violence that tragically cut her life short.

Followers have expressed heartbreak and sympathy online, sharing tributes and mourning the loss of a vibrant life silenced too soon. The case highlights the risks many face in regions affected by organized crime and the stark realities of violence intersecting with modern culture.