Skims to Open a Pop-Up at 360 Mall

Global shapewear sensation SKIMS — founded by entrepreneur Kim Kardashian — is expanding its Middle Eastern presence with a new pop-up at 360 Mall, brought to life by regional luxury retailer Ounass in partnership with design firm DBO Studio.

The pop-up marks a strategic shift for SKIMS, which until now has primarily served Gulf customers through online sales via Ounass. With the booth at 360 Mall, shoppers in Kuwait will gain a physical space to explore SKIMS’ signature shapewear, lingerie, loungewear — and experience firsthand the quality, fit and comfort that helped the brand explode internationally. 

SKIMS has built its reputation on inclusivity — offering sizes that span a wide range of body types and skin-tone shades. This pop-up reflects the brand’s commitment to making its products accessible beyond e-commerce, giving customers the chance to try items in person — a first in Kuwait under this collaboration.

The 360 Mall activation also aligns with recent regional developments: SKIMS is actively launching its first brick-and-mortar presence in the Middle East, after earlier plans for a flagship store in Dubai’s Mall of the Emirates. For Kuwaiti shoppers, the pop-up thus represents a timely opportunity to engage directly with a brand that emphasizes confidence, comfort, and inclusivity for all.