INTRODUCING IRIS DEBONAIR BY THE HOUSE OF CREED

The House of Creed proudly unveils IRIS DEBONAIR, a new fougère floral fragrance unlocking the domain of an aesthete, where every room reveals an intentional art of living. Fragrance as a seal of elegance.

TWO NOBLE INGREDIENTS. ONE DISTINCTIVE SIGNATURE.

The finest Creed-sourced English lavender from Kent reveals itself with crisp clarity and cool aromatic tones. Perfected over twenty years by its cultivator to thrive in Kent’s chalky soil, this lavender grows slowly in the cool English climate. This gentle pace creates a scent that is uniquely smooth and fresh.

Deeper in the palette, French iris pallida, magnetic and addictive, softly suffuses powdery shades of pale blue. A masterpiece from Les Landes, where the roots are meticulously cultivated for over three years, then refined through a process perfected over twelve years, resulting in an exceptional concentration and placing iris pallida among perfumery’s most precious materials.

Charm unlocks instantly with this British-French duality of ingredients, with a luminous stroke of Creed's iconic bergamot on top, co-infused with absinthe leaves.

Both of exceptional provenance, English lavender and French iris pallida now join the distinguished palette of Creed's exceptional raw ingredients, enriching the beating heart of The House and its Art of Millésime.

THE DEBONAIR SPIRIT

Inspired by Charles Creed, a fifth-generation member of the Creed family and an aesthete who challenged convention at the turn of the 20th century, Iris Debonair celebrates an effortless elegance that transcends time and gender. As a visionary designer, he understood that true style is never about appearance alone, but about presence. What begins as discipline becomes something rarer: the precision of British tailoring finds its olfactive counterpart in the French art of Haute Perfumery. The same exacting standards that once shaped impeccable silhouettes now compose a distinctive olfactive signature, confident, sophisticated and unmistakably modern.

A CULTIVATED NAME

“Iris Debonair”, a name spoken with a French accent, reflecting The House’s living Franco-British heritage. Born from the old French expression “de bon air” meaning “of good disposition and good lineage”. Someone alluring and quietly confident who needs no validation, just like the cultivated aesthetes who inspire this new olfactive creation.

DRESSING THE DEBONAIR

The House’s signature bottle is dressed in light grey glass and a touch of iris colour, inspired by Charles Creed who anticipated casual chic decades before its time, with an interplay of grey and blue fabrics, his favourite shades. A limited-edition travel atomiser in the same subtle iris hue, finished in leather, continues the experience.

KEY FRAGRANCE NOTES

Top Notes: Bergamot & Absinthe Co-infusion, Pink Pepper, Cardamom

Heart Notes: English Lavender, Violet Leaf, Fig Pulp Accord

Base Notes: French Iris Pallida, Ambrette, Amberwood

Olfactive Family: Fougère Floral

PRICING

Iris Debonair 100ml : £310/€320/$490

Iris Debonair 50ml : £220/€220/$360

Grey Quartz Travel Atomiser : £59/€59/$95

ABOUT THE HOUSE OF CREED

Founded in 1760, The House of Creed has cultivated the art of fine craftsmanship across seven generations, shaping a distinctive vision of Haute Perfumery where British tailoring meets French savoir-faire. Born in the hands of artisans, the Art of Millésime perpetuates its noble heritage, where the rarest natural ingredients are hand-weighed and aged in Creed’s ateliers near the Château de Fontainebleau.

Through these meticulous steps, the House preserves and reinvents its centuries-old tradition of savoir-faire, crafting timeless fragrances as a seal of elegance.