The Story Behind This Kuwaiti Style Icon: Fouz Al Fahad
- Publish date: Thursday، 17 April 2025
Fouz Al Fahad, widely known as @therealfouz on Instagram, has become one of the most influential beauty and fashion figures in the Middle East. With a following of 3.6 million, she has carved out a powerful presence in the digital world, turning her personal brand into a beauty empire and inspiring millions across the GCC and beyond.
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A Pioneer in GCC Fashion and Beauty
Fouz entered the social media scene in the early 2010s, during a time when beauty influencing was still finding its footing in the region. Her ability to blend traditional Kuwaiti elegance with modern global trends instantly set her apart. Whether she’s stepping out in a couture abaya or pairing a designer bag with a classic silhouette, Fouz’s style remains both aspirational and relatable.
From Passion to Profession
Although Fouz began her Instagram journey as a creative outlet, by 2017, her rapid rise in popularity prompted her to take influencing on as a full-time profession. With a keen eye for aesthetics and a strong understanding of her audience, she consistently delivered high-quality content that resonated with fashion and beauty lovers across the region.
A Signature Style That Stands Out
Known for her polished makeup, flowing hair, and elegant outfits, Fouz became a go-to reference for women seeking beauty tips that could withstand the Gulf’s intense climate. Her content ranges from everyday glam to high-end fashion shoots, all delivered with the same signature poise.
She is especially admired for her luxurious lifestyle, often spotted carrying Birkin bags and wearing top-tier designer labels. Her fashion choices reflect not only her taste but also the aspirational quality that draws followers to her page.
Launching Her Beauty Brand: By Fouz
Capitalizing on her influence, Fouz launched her own makeup line, By Fouz, to give fans access to the products that define her signature look. The brand features bold, long-lasting formulas that are specifically created to perform well in GCC weather conditions.
From contour sticks and eyelashes to face palettes, By Fouz products are designed for the modern woman who wants high-performance beauty with a touch of glam. The brand quickly gained traction, proving Fouz’s ability to translate her digital presence into a successful business venture.
A Beauty Mogul in the Making
Today, Fouz Al Fahad is not just an influencer, she’s a beauty entrepreneur, fashion icon, and digital powerhouse. With an estimated net worth between AED 1.3 million and AED 3.3 million, she continues to expand her brand while staying true to her identity.
Her journey from early Instagram posts to full-fledged brand ownership is a testament to her vision, hustle, and understanding of the ever-evolving digital landscape.