Jordan Hudson Moves to Trademark ‘Gold Digger’ Amid Relationship with Bill Belichick
Jordan Hudson Moves to Trademark ‘Gold Digger’ Amid Relationship with Bill Belichick
Jordon Hudson, the 24-year-old girlfriend of legendary NFL coach Bill Belichick, has sparked headlines with a surprising business decision: filing a trademark for the term “Gold Digger.” This move, tied to plans for a jewelry and keychain line, comes as the couple navigates public scrutiny over their 48-year age gap and high-profile romance. Known for her fierce defense of their relationship, Hudson’s trademark filing is both a cheeky jab at critics and a savvy entrepreneurial step. Let’s explore the story behind this bold move, the couple’s unconventional love story, and the reactions it’s ignited.
A Defiant Trademark Sparks Buzz
Jordon Hudson is no stranger to making waves, but her latest move has tongues wagging. On August 27, 2025, she filed a trademark for “Gold Digger” through her company, Trouble Cub Enterprises, where she serves as CEO. The filing, intended for a line of jewelry and keychains, seems to lean into the criticism she’s faced since her relationship with 73-year-old Bill Belichick went public in 2024. The term, often hurled at her by online detractors questioning her motives, has been reclaimed in a way that’s both playful and provocative.
This isn’t Hudson’s first foray into trademarking. Earlier this year, she filed for 17 other phrases tied to Belichick’s iconic coaching career, like “Do Your Job (Bill’s Version)” and “Chapel Bill,” mirroring Taylor Swift’s strategy of rebranding her work. The “Gold Digger” filing, however, stands out for its boldness, turning a slur into a potential brand. It’s a statement: Hudson isn’t just weathering the storm of public opinion—she’s owning it. As she and Belichick continue their romance, this move shows her knack for blending business with personal defiance.
A Romance Under the Spotlight
Hudson and Belichick’s relationship began in 2021, when they met on a flight from Boston to Florida. She was a 21-year-old college cheerleader at Bridgewater State University; he was a six-time Super Bowl-winning coach with the New England Patriots. Their connection, sparked over a philosophy textbook, grew into a romance by 2022, though it stayed under wraps until June 2024. Since then, they’ve been inseparable, from red carpet appearances at the NFL Honors to cozy moments at UNC football practices, where Belichick now coaches.
The 48-year age gap has drawn relentless scrutiny, with critics quick to label Hudson a “gold digger” chasing Belichick’s wealth and fame. She’s clapped back hard, defending their love on Instagram: “Nothing changed for us in 2024 except for ‘public knowledge’: yet, somehow everything changed. Going strong.” Her posts, often laced with Swift-inspired references like snakeskin outfits and song choices, show a woman unfazed by the noise, determined to live authentically with her partner.
A Business Mind and a Protective Stance
Beyond the headlines, Hudson is proving she’s more than just Belichick’s girlfriend. As CEO of Trouble Cub Enterprises, she’s taken an active role in his professional world, managing emails, social media, and even PR during his book tour for The Art of Winning: Lessons from My Life in Football. Her involvement hasn’t been without controversy—her interruption of a CBS Sunday Morning interview to shut down questions about their relationship drew criticism, but Belichick and former Patriots players like Julian Edelman defended her, saying she was just doing her job to keep the focus on his work.
The “Gold Digger” trademark is a clever extension of her business acumen. By turning a negative label into a marketable brand, Hudson is flipping the narrative, much like her earlier filings for Belichick’s catchphrases. It’s a move that’s both strategic and symbolic, showing she’s not just reacting to criticism but capitalizing on it. Whether the jewelry line takes off remains to be seen, but it’s clear Hudson is thinking long-term, building a brand that could outlast the gossip.
Public Reaction: Applause and Eyebrows
The internet, predictably, had a field day with the news. Social media posts captured the split reaction: some praised Hudson’s audacity, with one user joking, “She’s turning hate into hustle—respect!” Others were less impressed, with comments like, “This is so sketchy,” and questions about whether Belichick is fully on board. The couple’s high-profile appearances—at the Super Bowl, UNC games, and galas—have kept them in the spotlight, fueling both admiration and skepticism.
Hudson’s former boyfriend, 64-year-old Joshua Zuckerman, has also weighed in, defending her character against the “gold digger” accusations. “She’s wise beyond her years,” he told media outlets, describing their past relationship as grounded in shared interests like philosophy and nature. His support adds another layer to Hudson’s story, suggesting there’s more to her than the tabloid caricature.
A Future Built on Love and Ambition
What’s next for Hudson and Belichick? Their relationship shows no signs of slowing down, with Hudson by his side at UNC and in his professional ventures. The “Gold Digger” trademark could be the start of a broader business empire, blending her entrepreneurial spirit with Belichick’s football legacy. While critics may scoff, their bond—rooted in mutual support and shared goals—seems to weather the storm.
This story is about more than a cheeky trademark. It’s about a young woman carving her own path in a world quick to judge, and a couple defying expectations to build something real. Whether you see it as a savvy business move or a bold middle finger to the haters, Hudson’s filing proves she’s not here to play small. As she and Belichick continue their journey, one thing’s clear: they’re writing their own playbook, and it’s one worth watching.